![]() ![]() Students respond positively to brands when discounts are on the table. This word-of-mouth effect means student discounts are a highly efficient customer acquisition tactic. ![]() When surveyed, 50% of students say they will try a new brand when offered a discount, and 97% would share the offer with other students. Specifically, student discounts help businesses to: Acquire new customers Reaching new customers during their college years with exclusive student pricing allows consumer brands to build relationships that can last a lifetime. In this article, we’ll cover why student discounts are worth the investment-and how to protect your valuable offers from fraud and abuse. edu email address to verify eligibility, your profits and your brand reputation are at risk. Leading brands from Nike to YouTube to Peloton extend special discounts to college students for good reason: student offers are a proven tactic to acquire customers and build brand loyalty with a lucrative new audience.īut if your gated offers for university students depend on using a. A lot has changed since we first covered this topic, but the need to securely verify students has not! This article was originally published in 2017, but has been updated to reflect new research and consumer trends. Personalizing Offers With Healthcare Identity Verification | SheerID. ![]()
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